BETCPARISLONDON
07 05 12
For the upcoming screening of the award-winning Black Swan, directed by Darren Aronofsky, this May on the French channel Canal+, BETC decided to have some fun with the title of the film at a pond somewhere in the Paris suburbs. We sent out a remote-controlled black swan onto the water and caused a bit of a stir. This short “candid camera”-style video, shows you what can happen when a black swan is given the gift of speech.
18 04 12
BETC’s recent campaign for Canal+, “The Bear“, which we featured on the blog last October, has been getting a great reaction in the industry and we are delighted that it has picked up the following awards:
Art Directors Club New York
3 Gold and 1 Silver Award
Gold: TV, Cinema, Direction
Silver: Copywriting
ANDY AWARDS
3 Gold Awards
TV Spots over 30: Entertainment, TV Spots over 30: Direction, TV Spots over 30: Special Effects
ONE SHOW
Finalist
04 04 12
The new film “Poursuite” (The Chase), directed by Jean-François Richet (awarded the Best Director César for Mesrine), for PagesJaunes’s mobile search application is premiering exclusively online. For this new campaign, PagesJaunes has made its mobile search application the hero of this relentless manhunt. To survive, the hero has only one weapon: the PagesJaunes application on his smartphone. The ad uses the tropes of the action movie to showcase the quality of the local and geolocation search services of PagesJaunes. The movie will be released in theaters on April 4th and on television from April 10.
05 03 12
For the latest addition to its “come as you are” campaign, McDonald’s teamed up with BETC to organise a special event on the forecourt of La Défense. This new print campaign, launched on 22nd February 2012, is built like an “exquisite corpse“, combining slices of different images of customers placing their order at a McDonald’s counter. To make the campaign interactive, a giant photobooth was set up on Friday 24th February giving passers by the chance to integrate their face into the brand’s new poster campaign. Check out the video summary above of the photobooth in action.
22 02 12
After the interactive game “Body Way” and the greeting card “Body Painting”, Peugeot, in collaboration with BETC EURO RSCG Worldwide and Euro RSCG South Africa, has launched the latest addition to its LET YOUR BODY DRIVE campaign for the Peugeot 208. This new interactive experience invites you to decide what happens next in this funny and offbeat film where the body and physical sensations are at the heart of the action.
16 02 12
As part of its wider breakfast push, Warburtons has teamed up with BETC London to launch a new social media campaign to brighten up the first meal of the day. Toastcards is a Facebook app that lets you send virtual Warburtons toast to someone inscribed with your own personalised message. Using the app’s virtual butter knife and a selection of delicious spreads each viral slice of toast can be fully customised with an illustration or message, whether it’s a heart for Valentine’s Day, a message of support, or even just a simple good morning. Send your first toastcard at Facebook.com/Warburtons.
23 01 12
For the SUPER LOTO 13 million euro jackpot of Friday 13th January, the Française des Jeux teamed up with BETC to give people the chance to try and earn themselves a little bit more luck. In advance of the draw, a wooden billboard was set up on the Place de l’Opéra in Paris with the [...]
13 01 12
Terra Nova, the new major series produced by Steven Spielberg, will be broadcast on Canal+ starting January 19th. Set in 2149, when the earth is overpopulated and the human race doomed to extinction, in order to survive Man is forced to return to the era of the dinosaurs in an experimental colony called Terra Nova. For the launch of the series Canal+ and BETC teamed up to create an innovative national poster campaign which is running from January 11-18. Each display in the campaign consists of two superimposed posters which were cut and shaped entirely by hand to resemble the claw marks of dinosaur, revealing the main characters of the series underneath.
10 01 12
After last week’s online buzz surrounding the La Redoute naked man, BETC had an idea for an ad that would be a cheeky nod to the now famous image that has been all over the Web. 3 Suisses and BETC decided to get involved in the online conversation, while avoiding any maliciousness; the result is this 3 Suisses ad that has led to an internet buzz of its own.
30 11 11
For the launch of CANALPLAY INFINITY: the unlimited video-on-demand offer of the French channel Canal+, we designed a campaign built around the idea of the infinite. BETC has developed three visuals representing three iconic scenes reinterpreted with a key element multiplied to infinity. The campaign was first launched for posters, press and Internet with a TV campaign to follow in 2012.
