The car rental brand Sixt has released 3 new films for the French market created by BETC Paris. Sixt promises its customers an enjoyable and thrilling experience with fun and trendy cars at an affordable price (from 22 €/day). “Better car – Better you” is the tagline of the 3 films featuring the emblematic Mister Booster in his orange suit who gives customers the confidence they need to bring out a better version of themselves.
The new evian film, baby&me, which we wrote about recently on the blog, has already got over 100 million views! Now it’s your turn to “babyfy” yourself with the baby&me app that we have just launched on the App Store, on Google Play and on Facebook. Developed by BETC Digital and B-Reel, this new app, thanks to sophisticated facial recognition software, will let you reveal your “baby-self”.
This month Peugeot is launching the new crossover 2008. We have teamed up with the brand to produce a new film, directed by Antoine Bardou-Jacquet, that transforms the most ordinary trip into an epic adventure and that encourages you to see the city in a different light.
For the summer season, we have created a new print campaign for Decathlon with the tagline “We Make Sport Easier.” The French sports equipment retailer was founded in 1976 with the mission of democratizing sport by making it cheap, easy and accessible for everyone. The brand also prides itself in the advice that its passionate staff gives to its customers. The new campaign, shot by the American photographer Geof Kern in South Africa, shows people hiking, surfing and horse jumping, all with the helping hand of the Decathlon staff.
The evian babies are back! On April 21st the new worldwide brand campaign created by BETC Paris for evian will be launched with the new film “Baby and Me”. This time the babies are sharing the stage with their adult selves to the cult tune “Here comes the Hotstepper”, remixed by Yuksek, available on iTunes. The film will be launched simultaneously on digital platforms in a dozen countries (France, Belgium, Switzerland, Germany, United Kingdom, United States, Canada, Russia, Ukraine, Dubai, Singapore, Taiwan, Japan) on April 21st. An outdoor poster campaign will follow, starting in France on May 15th. evian also wanted to give everyone the chance to try the experience for themselves and discover their inner baby so BETC Digital teamed up with B-Reel to create a special app that uses advanced facial recognition software to create a baby version of yourself that you can share with your friends. The app will be available from mid-May.
One month after the launch of three viral videos, Peugeot and BETC have launched the campaign for the new GTi in over a dozen countries. The campaign revolves around a film featuring a passionate guitarist improvising on his electric guitar. The concept is developed in print, billboards, cinema, online and non-media. In France an exclusive online GTi experience will be available on the www.lequipe.fr website on April 11.
For the launch of the new Peugeot 208 GTi, BETC has developed a viral web campaign with three teasers. The films evoke the power of the GTi myth with a contemporary interpretation of one of the finest sporting signatures of the brand. These teasers show how the return of this symbol of sports chic can awaken the passion of a virtuoso guitarist, the feelings of a woman getting ready for the day or the inspiration of a hairdresser on fire!
The second chapter of the campaign for the new Peugeot RCZ car opened this week with the launch of the interactive online experience RCZ Test Driver. The story from the RCZ TV commerical ‘Catch the Thrill’ continues online when one of the scientists takes the RCZ for a midnight test drive. He gets chased through the streets by security guards and it’s up to the user to configure the car so he can hide and escape. Watch the trailer here and go for a test drive at rcz.peugeot.com.
A few months ago BETC and BETC Digital launched Sleep Art for the Ibis hotel chain. Here is how it worked: while some customers slept in special beds placed in Ibis hotels in Paris, London and Berlin, 80 sensors in the mattresses transmitted data (temperature, noise, movement) to a robot that produced a canvas representing the sleep of each guest. Sleep Art is now moving into the next phase with a free iPhone app that allows you to recreate this experience with your phone. When going to bed, users simply launch the app, put the phone in their bed and then will discover on waking up what their night of sleep looked like. Test out the Sleep Art app now at the App Store.
Badoit, the iconic French sparkling water brand, is back with a new campaign developed by BETC. The campaign highlights Badoit’s new brand identity, which was launched last year, with the new strapline “Bubbles of joy since 1778,” recalling the vocation of the brand since its beginnings. The campaign includes 45″ and 30″ films which will be broadcast from March 10 to 30, and a national poster campaign from March 12 to 19.